Alkaloid member and Atlanta Yelp Community Manager, Christina Venditti, shares how to connect with your community using the free tools offered.
Yelp Statistics
- US Demographics
- Age: fairly evenly split across all age ranges
- Education: 65% of Users are college-educated
- Income: Almost half of Users earn more than $100K annually
- Businesses Reviewed by Categories
- By and large, the majority of reviews are for:
- Restaurants
- Retail
- Home and Local Services
- By and large, the majority of reviews are for:
- Ratings
- Half of the ratings are 5 stars
Your Yelp Business Listing
- Be sure to claim your business at biz.yelp.com
- Complete your profile by providing ALL relevant business information
- Operating hours
- Your business specialties
- Meet the owner
- Contact details, etc.
- Completed profiles get 4x as many views
- Track the engagement you have with Users
- 53% of consumers expect to receive a review response
- Businesses that respond to reviews see a 10% upgrade in star ratings
- 53% of consumers expect to receive a review response
- Keep your information up-to-date
- Especially if there are changes, such as temporary closing, holidays, etc.
- Yelp does a good job of sending reminders to update
COVID-19 Updates
- Support for local businesses
- Relief for restaurants and bars
- Creative ideas and tips for restaurants
- Resource hub for businesses
- New business page features to communicate business changes during COVID-19
- COVID-19 banner addition
- Call To Action
- Business Highlights (with many COVID-related tags that are free)
- Connect
Local Events
- Yelp has shifted to virtual events
- Weekly emails to Users and Super Users communicates upcoming events
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