In this session, former Alkaloid member Andrew Humphrey reviews SEM (Search Engine Marketing) basics.
You’ll walk away with some good information and tips about:
- What is SEM?
- PPC (Pay Per Click) vs. SEO (Search Engine Optimization)
- Local SEO
- Position Zero
- Improving SEO
- Title Tags & Meta Descriptions
- SEO is a Long Game
- Black Hat SEO
- Hiring a PPC Manager
- Free Tools such as:
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