Create Better Local SEO w/ Google My Business

By Katharine 3 years agoNo Comments
Better SEO with Google My Business

Looking for better local SEO?
Google Adwords are good but can be tricky given your competition and price per keyword. Google My Business is a free tool that plays a great role in local SEO search especially for brick and motor businesses.

Google My Business Statistics

  • Detailed and completed GMB listings are 2X more likely to be trusted
  • Adding photos to your GMB regularly will drive:
  • 42% more direction requests
  • 35% more clicks
  • 72% of consumers that do a LOCAL search visit a location within 5 miles
  • 50% of LOCAL searches lead to a visit within 1 day
  • 78% of LOCAL search on mobile phones result in a purchase
  • 51% of phone users discover a new company or product
  • More searches take place on mobile phones than computers

Your Google My Business Listing

  • Provide ALL relevant business information
    • Operating hours
    • Contact details, etc.
    • Don’t leave anything out.
  • Ensure all content is accurate and grammatically correct
  • Check your listing is verified once you sign up
    • This usually arrives via email with in 5-14 days
    • Your unique suite address with every membership at Alkaloid ensures your listing
  • Offer reliable and detailed descriptions of services you offer.
  • Include relevant keywords and phrases.
  • Keep your information up-to-date
    • Especially if there are changes, such as temporary closing, holidays, etc.
    • Google is doing a good job of reminding you to update.
  • Attach photos related to your businessGoogle My Business Photo Gallery
    • According to Google, businesses using photos on their listing receive 35% more click-throughs to the website
    • Show your products/services in use as well as without people
    • Have the photos reflect the energy of your brand
  • Respond to reviews
    • This is a BIG part of the Google algorithm
    • Ask people to leave reviews.
    • Responding to reviews, both good and bad, will impact the way current and future customers react to your business
    • This will improve your visibility in organic search results

Google My Business Post SampleGoogle My Business Posts and Much More

  • Posts
    This is where you will earn a competitive advantage
  • Offers
    Offer some of the best results in engagement
  • Updates
    Photos and videos (videos get the best results – 30 secs max)
  • Events
    Post as much in advance as possible
  • Products
    Show the best parts of your offerings

In summary

  • Post as much as possible
  • Leverage Photos and Videos
  • Respond to All Reviews (good and bad)

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