I don’t typically write a book review here but I’m making an exception. In fact, I don’t usually read books like this but I was more than a little intrigued by the title: Face to Face: The Art of Human Connection.
In today’s tech-driven world, where screens often take center stage, I found Brian Grazer’s book to be a refreshing reminder of the magic that happens when we connect face-to-face. If you’ve ever wondered how to build relationships, boost your confidence, or nail a negotiation, Grazer shows that the secret might just be in your gaze.
Coworking Connection
As someone who spends a lot of time in a coworking space (I own one so there you go), I quickly realized how important eye contact is in those environments. When I’m brainstorming with members or hashing over ideas to improve the community experience, making eye contact truly makes a difference. It shows I’m engaged and genuinely interested in what the other person has to say, which helps create a more collaborative atmosphere.
Sure, it doesn’t hurt that I come from a background of face-to-face marketing (I’m also a Diamond CTSM). I spent more than 20 years in the exhibit and event industry doing strategic marketing. I worked with experiential folks and other creatives. And even though I really enjoyed developing plans, my favorite part was being on the trade show floor. I absolutely loved seeing the plan connect with the people; both the staff and the attendees.
I wrote a blog many moons ago about the lightbulb moment when I realized how similar trade show experiences are to coworking.
Grazer shares some incredible stories from his life as a Hollywood producer—like chatting with Bill Gates at a high-powered conference or having a heart-to-heart with Eminem while working on 8 Mile. These moments highlight how eye contact helped him unlock deeper connections and insights. I can easily see how I can apply those same skills in my coworking space. Whether I’m networking at a community event or just chatting over coffee in the shared kitchen, making eye contact can help me build rapport and trust with members.
Practical Ways to Connect
The book is packed with practical advice that I can start using right away (and other tips that validate things I’m already doing). Grazer emphasizes that eye contact isn’t just a nice-to-have; it’s a game changer. In a coworking environment, where collaboration is key, making an effort to really look people in the eye can lead to stronger partnerships and even spark new ideas. It’s all about creating a vibe where everyone feels valued and heard.
So, if you’re working in a coworking space and want to elevate your interactions, I highly recommend Face to Face: The Art of Human Connection. It reminded me to embrace the power of a simple glance and helped me see how I can create a more connected and vibrant community around me. Who knew that a little eye contact could lead to a happier, more meaningful work life?
The best connections might just be a blink away!
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