Each month, we are delighted to introduce you to one of the members of the Alkaloid Networks community, a coworking space on the Eastside Atlanta Beltline. This month we visited with Miles Lee of Pulse Creative Agency.
What are you working on right now?
I own Pulse Creative Agency. We offer a wide range of creative services to small businesses digitally in the US. I recently started a video production company, Miles Lee Shot It, and we shoot music videos, tours, and short films. Currently, I’m working on a few branding projects, and a few websites. I’m editing a music video with a Def Jam artist, Nasty C and planning a commercial for a dental technology company.
Who is your ideal client/target audience?
We have a few ideal clients and types of people we work with consistently. We work with entrepreneurs looking to start a new venture by supplying them with the branding and digital brand setup they need in order to be successful online.
Working with businesses within the first 5 years of operation is our sweet spot. We find that these brands are growing and are in need of new design and marketing. These brands have focused so much on building their business that they simply did not make the time to prioritize branding, design, and marketing due to the exponential growth of their business.
What is a common misconception about your industry or work?
A common misconception is that “I can’t afford to hire a creative agency”. I can’t tell you how many times I’ve heard the crappy story and people getting burned with bad projects from freelancers. A creative agency is a team of people, not just an individual. For the people that think they can’t afford it, they simply haven’t called us at Pulse Creative yet.
What is your big picture vision for your business?
My goal is to serve as many businesses with quality branding, design, media and marketing services and build a young creative team that breathes small business. We also have digital education courses in the works which will serve as a platform for anyone to learn how to build their brand online.
What is your superpower?
My superpower is the cleanliness in my design projects. I always get compliments on how the design looks. I started off as a self taught graphic designer in Cleveland Ohio. What I bring to the table is very impressive because it’s just not the norm.
What is your favorite business or productivity tool?
I’d have to say that I love Trello. It’s a project management system that we use to manage all of our project communications and updates. This tool helps us bridge the communication gap making it faster to complete projects and check for updates.
What book should every entrepreneur (or everyone) read?
Rich Dad, Poor Dad is a great read. Coming from my childhood neighborhood, everyone is taught to be workers of society. They are taught not to invest and build businesses and revenue streams but to work and live paycheck to paycheck. This read is essential for mindset change to the other side.
After my Alkaloid tour I was very excited! It’s a great location; right near downtown which is a must have for me. Even though I started off in a dedicated desk, Alkaloid allowed me to have a business address which allowed me to get a real location on Google Maps and compete locally. Also the flexibility of growth was there as my business scaled up. I knew I could afford an office in the same space so I wouldn’t have to go through the hassle of relocating physically and on Google.
What is your favorite amenity at Alkaloid? Or maybe 2 or 3?
I love the 24 hour access. With the wide range of things that I do sometimes I may come in a 1am or leave late at 10pm. Alkaloid has secure 24/7 access so you can also feel safe while working. I love the community events. I don’t attend them all but it’s very nice to pop in, chat and meet other members. Alkaloid has a very wide base of creatives in the community so it’s always great conversation. The networking is great. As a community, we help each other. I’m sure if you need help with something for your business, someone at Alkaloid will have your back. Community taking care of Community.
You were working from Alkaloid during the pandemic, how were you using the space?
A few months after starting my creative agency, I joined Alkaloid which happen to be during the pandemic. I had just departed from a position as marketing director of a dental technology company in Texas. I was relocating back to Atlanta and trying find a space at the same time.
Alkaloid gave me a place to work safely. Having a solid place to go to everyday and really just getting in the repetition allowed me a higher productivity rate which helped me scale my brand faster. I also upgraded to a private office during the pandemic which was very amazing.
What advice would you give someone considering coworking?
Do it! Get out, and get coworking! I’ve landed a few clients just by being a member and being here when they needed me. Join Alkaloid!