Create Better Local SEO w/ Google My Business

Looking for better local SEO?
Google Adwords are good but can be tricky given your competition and price per keyword. Google My Business is a free tool that plays a great role in local SEO search especially for brick and motor businesses.

Google My Business Statistics

• Detailed and completed GMB listings are 2X more likely to be trusted
• Adding photos to your GMB regularly will drive:
• 42% more direction requests
• 35% more clicks
• 72% of consumers that do a LOCAL search visit a location within 5 miles
• 50% of LOCAL searches lead to a visit within 1 day
• 78% of LOCAL search on mobile phones result in a purchase
• 51% of phone users discover a new company or product
• More searches take place on mobile phones than computers

Your Google My Business Listing

• Provide ALL relevant business information
  • Operating hours
  • Contact details, etc.
  • Don’t leave anything out.
• Ensure all content is accurate and grammatically correct
• Check your listing is verified once you sign up
  • This usually arrives via email with in 5-14 days
  • Your unique suite address with every membership at Alkaloid ensures your listing
• Offer reliable and detailed descriptions of services you offer.
• Include relevant keywords and phrases.
• Keep your information up-to-date
  • Especially if there are changes, such as temporary closing, holidays, etc.
    
  • Google is doing a good job of reminding you to update.
• Attach photos related to your business
  • According to Google, businesses using photos on their listing receive 35% more click-throughs to the website
  • Show your products/services in use as well as without people
  • Have the photos reflect the energy of your brand
• Respond to reviews
  • This is a BIG part of the Google algorithm
  • Ask people to leave reviews.
  • Responding to reviews, both good and bad, will impact the way current and future customers react to your business
  • This will improve your visibility in organic search results

Google My Business Posts and Much More

• Posts
  This is where you will earn a competitive advantage
• Offers
  Offer some of the best results in engagement
• Updates
  Photos and videos (videos get the best results – 30 secs max)
• Events
  Post as much in advance as possible
• Products
  Show the best parts of your offerings

In summary

• Post as much as possible
• Leverage Photos and Videos
• Respond to All Reviews (good and bad)